Professional Competence & Integrity: Only accept work aligned with our expertise, and deliver honest, evidence-based advice.
Client Loyalty & Confidentiality: Always act in the client’s best interest; protect their information; disclose any conflicts of interest.
Transparency & Fair Dealing: Agree fees and scopes clearly up front; avoid hidden charges or misleading promises.
Quality & Objectivity: Provide impartial, realistic, and responsible solutions — not what just sells.
Social and Environmental Responsibility: Make decisions mindful of environmental sustainability, societal impact, and long-term value.